KARACHI: The ‘Next Billion Users’ of smartphones will emerge from four developing countries including Pakistan, according to a Google representative speaking at the launch ceremony of the company’s latest application.

The other three countries include Indonesia, India and Brazil, Google’s Asia Pacific Industry Head Khurram Jamali said on Thursday, as the company launched ‘Datally’, an Android-based app that helps smartphone users understand, control, and save mobile data.

“At least 40 million people are connected to the internet in Pakistan at the moment,” he said while talking to private newspaper.

He said that the number of people watching videos on the internet is growing by 66% annually while social media users are increasing by 35% per year, adding that 80% of the users surf the internet through mobile phones.

It was the first time in Pakistan’s history that Google launched an application at the same time as all the other countries which shows Pakistani market’s growing importance for Google, said Tania Aidrus, chief of staff of Next Billion User project.
“Google is working on digitalising Urdu to promote local content and bring the vast majority of non-English-speaking Pakistanis online,” she added.