LONDON: The International Cricket Council authority has admitted that they deliberately put an effort to keep India and Pakistan in the same group at major world events of cricket; as per the opinion of the highest authority of cricket – this type of matching is hugely important for the commercial success of the mega tournaments of cricket, British media reported on Tuesday.

The arch rival neighbors India and Pakistan are set to meet in the group stage of Champions Trophy in England next year. The mouthwatering clash is scheduled to take place at Edgbaston, Birmingham on June 4, 2017.

ICC Chief Executive David Richardson said, “There is no doubt we want to try to put India and Pakistan in the same group in our events because it is hugely important from the point of view of ICC. It is fantastic for the tournaments as this clash gives a massive kick around the world and the fans always expect to watch that.”

The ICC CEO however, denied any unfairness in the approach on behalf of ICC, “What we try and do is make sure that when you add up the rankings of the different groups, they all add up to the same number of points. You can do that in a number of ways. So long as the pools are balanced, it’s silly to avoid (the fixture) when you can fairly cater for it” – said Richardson while talking to the Telegraph.

The 18-day tournament will run from 1st of June to 18th of that month. The top eight sides as on September 30, 2015 have qualified for the tournament.